Winning Design

As all good ideas, this came from a silly joke made by the client while explaining what the project is about: ‘just imagine hands holding a bag of money and the world’. After our conversation I realised that there was more freedom and fun that could be used for them.

Below you’ll find the alternative and first concepts that I shot through to gauge their appetite and stuck to what normal business/law design approaches. Nothing was quite sticking.

I then decided to put together verbatim what was said offhandedly and within the day it was accepted and rolled out throughout the project. Fun, striking and to the point.